Journal of the World of Happiness

Principles and Theories of Crisis Management

Phrakhruvinaithon Sukhum Sukhavattako — 2025-06-29

This academic article aims to explore the principles and theories of crisis management in the context of today?s rapidly changing world. It begins with the definition, characteristics, and classification of crises, followed by an analysis of key theoretical frameworks such as the Situational Crisis Communication Theory (SCCT) and Image Restoration Theory. The study also examines crisis management models by Fink, Mitroff, Burnett, and Jacques, which offer practical guidance for organizational leaders in preparing for, responding to, and recovering from crises. The article emphasizes that effective crisis management requires more than ad-hoc problem-solving; it must be a strategic process grounded in contextual understanding, data analysis, and proactive planning to build long-term resilience and adaptability within organizations.

Principles and Theories of Change Management

Manatsawee Monpannawatthana — 2025-06-29

This article presents an in-depth overview of principles and theories related to change management within the context of modern organizations. It emphasizes the importance of understanding the nature of change, preparing for it strategically, and implementing it successfully?both structurally and behaviorally. The article discusses internal and external factors influencing change, such as economic conditions, technology, organizational culture, and innovation. Key theories covered include those of Lewin, Kotter, McKinsey's 7-S Framework, ADKAR, and the role of change agents. The article highlights the crucial role of leadership in crafting a clear vision, addressing resistance, and maintaining effective communication to help organizations adapt and thrive amid continuous change.

Analyze the concept of logic in Indian philosophy

PhrapaladSitipong Thirapunyp (Roongklab) — 2025-06-29

This article examines logic in Indian philosophy by comparing Buddhist logic with that of the Ny?ya school, which differ in their foundational beliefs. Buddhism does not rely on the concept of sacred entities, while Ny?ya acknowledges their existence and external truths. Buddhist logic emphasizes inner wisdom gained through rational contemplation and meditative practice. Its key points include: (1) ultimate (paramattha) knowledge, (2) realization through direct experience, and (3) reasoning based on core Dhamma principles, such as the Four Noble Truths. In contrast, Ny?ya represents logical realism, holding that two independent truths exist: material and mental (abstract). Ny?ya also subscribes to atomic pluralism, asserting that the world is composed of four fundamental elements?earth, water, wind, and fire. In summary, Buddhist logic focuses on internal realization through practice, while Ny?ya logic emphasizes external analysis grounded in metaphysical dualism.

Book Review of Inner and Outer Household: Buddhist Teachings for Young Men and Women Starting Married Life

Phrapalad Sitthipong Thirapunyo — 2025-06-29

After reading this book, I have come to appreciate the Buddhist principles, life guidance, and self-protective wisdom that are essential for householders. The language used in the book leans slightly toward the traditional or classical style, which may seem somewhat archaic, but overall, it proves beneficial to readers. Whether one chooses to apply its teachings is a personal matter. However, learning for the sake of understanding is always worthwhile?especially when we consider that to ?know others and know oneself is to win a hundred battles.? Knowledge is never a burden; it is an asset.

Therefore, I would like to recommend this book, Inner and Outer Household, by Col. Pin Muttukarn, as a valuable resource for future generations. Although I personally encountered this book rather late, reading it allowed me to feel the classic tone and emotional depth of the author?s writing?as if I had been transported to a time before modernity had fully taken hold. Through reading, we not only acquire knowledge but also experience the sentiments embedded in language and thought. This gives the book a profound sense of value. I was deeply impressed, and I wholeheartedly recommend this work to interested readers.

Book Review of a Work on the Faculty of Education

Nattawut Worratanakosit — 2025-06-29

The book ?Faculty of Education? offers a thorough and thoughtful analysis and critique of the roles and significance of faculties of education within the context of Thai education. The author highlights both the achievements and the challenges these faculties face, in both the present and the future. This book serves as a valuable resource for educational scholars, school administrators, as well as students and learners who are interested in the field of education.